Google 2011 Top 10 Ranking Factors for E-commerce sites

Everyone is wonder what the ranking factors for search engine optimisation. Do you stuff your Google Top 10 Ranking Page Places with as many keywords as possible or what?
Here are the top 10 factors that determine your Top 10 Google Ranking from least important to most important
Let's begin with some of the major highlights of the year.

Page Speed Becomes a Ranking Factor

Earlier in the year Google announced that page speed had become a ranking factor. For slow ponderous sites this sounded a warning bell that the 7+ second load time they had on their pages was going to be a problem.

This is just one of the many changes regarding speed that Google has focused on over the past few years. However, there's no need to panic just yet. Only the really slow sites are likely to be negatively impacted.

Google's May Day Update

Google constantly makes changes and tweaks to its algorithms. They make hundreds of changes a year. However, once in a while they make a change that is more obvious to the public.

One example of that was their May Day update, which took place around May 1. Many sites reported significant losses in long tail traffic -- up to 10 percent or more.

The impacted sites seemed to be those with a lack of, or low number of, deep links. Matt Cutts discussed the May Day update in this YouTube video. Key points by Cutts were:

• The update wasn't related to Caffeine.

• It was an algorithm change.

• Long tail traffic was impacted.

• "High quality" sites were the winners.

One of the key questions then is how do you define "high quality?" Indicators of a quality site would be measured by links and other metrics, such as bounce rate and time on site.
Google Caffeine

This came closely on the heels of May Day, which is why so many people confuse the two. However, it was a completely separate change and had no direct impact on rankings.

As explained here, this was an infrastructure change, the purpose of which was to speed up the indexing system at Google. The prior indexing process required Google to update the index in batches, as opposed to relatively instantly once new or changed content is discovered. With Caffeine, Google can now make updates on the fly as these changes are discovered.
Google Instant

In September Google rolled out Google Instant. This UI change displayed search results as the user types into the search box. The search results reflect the top line in the Google Suggest box.

The theory behind this is if the user sees what they want they won't need to finish typing their query. Try typing "w" for example, and you will likely see the results for weather in your area:

2011 Google SEO Top 10 Strong Search Engine factors:

1. Keywords in the title and headings of the page

2. Keywords in domain name, file names, bold, italics and underlined text

3. Uniqueness of title, description and keywords with other pages of the site

4. Quality of the content (well written, informative, not duplicate)

5. Add Reviews for Google Local Submission also ranking for your chosen words in the organic search results does have an indirect influence to your local business listing. Try and optimise your site for a good ranking in the search engine result pages.