Slow sites lose their Organic Ranking Soon

If your site tacking too much loading time. Then now you can lose your Organic Google Top 10 Ranking soon. Search Engine Optimisation gurus have long suspected the effect that site speed has on rankings with Google. It seemed fairly clear, from client results, that a slower site would get a lower ranking. It’s only logical. Google tries to promote high-quality sites, demoting those of lower quality, and site speed is definitely a quality factor.

It’s now been officially confirmed that good SEO has a need for speed. Earlier this year Google announced that site speed would be taken into account in a site’s rankings. ‘Like us, our users place a lot of value in speed – that’s why we’ve decided to take site speed into account in our search rankings,’ Amit Singhal and Matt Cutts jointly wrote on Google’s webmaster blog in April of this year. The pair noted that site speed was a new signal in the algorithm, which gave the lie to SEO suspicions of the last few years, but this announcement does highlight the need for a speedy site.

Speed in terms of importance

How important is site speed to SEO? As always, this question needs to be looked at from two angles. The first angle, the Google angle, is, again, now clear. Singhal and Cutts wrote that site speed didn’t carry as much weight in the algorithm as page relevance. By their calculations after a few weeks of testing, less than one percent of search queries were affected by the change. If sites hadn’t noticed any real change in their rankings, Google thought it likely that the change wouldn’t affect them at all.

As this new element settled in over the coming months, it’s possible that more sites felt a shift in rankings due to their speed, but if what Google’s gurus say is true, then speed isn’t a vital element in your ranking. At the same time, it should be considered, for the second factor if nothing else.

The second factor? Internet users. As Singhal and Cutts pointed out, internet users don’t like slow sites. When a site responds slowly, internet users tend to spend less time on its pages. In other words, a slow response time from your site could send your target users straight back to the search engines. Although the site time element doesn’t weigh in heavily in the algorithm, other factors such as internet user time on site and your click through rate do come into play. This means that a slow site will have a run-on effect.

Another effect noted by Singhal and Cutts was a little more suprising, and definitely pleasing for the average business owner. Increasing your site speed can result in a lowering of operating costs. This is due to the reduction in hardware wear and tear over time. Phil Dixon, from Shopzilla, noted that his company’s year-long performance redesign study had shown a 50% reduction in hardware costs.

Reasons for Ranking Fast Sites Higher



There are plenty of tips in the SEO community on decreasing your site’s speed. It’s an issue your Search Engine Optimization Firm should help you to research, and you can talk to us.