Saturday, December 11, 2010

We Removed your Google Penalty with Guaranteed Ranking Results

The most frustrating aspect of SEO is working your tail off for results and never getting them because your site has fallen to a Google Penalty. Or even worse, having great success, growing accustomed to your site bringing in great traffic from google on a daily basis only to find out one day it is all gone.

Many people believe there is a sandbox filter on google. I thought so as well. I now truly believe there is no sandbox filter. I have fallen victim to pretty much every possible penalty there is and the great thing about google is once you correct the issue that caused the penalty, it is usually removed within a week the next time google spiders your site.

I have found the very smallest things can trigger a google penalty. You may have heard the penalty terms -950, -30, -50, over optimization penalty etc. These are just names that people have come up with. There are many penalties and many factors google takes into place when deciding to apply a filter to your site Google Top 10 Ranking. The most important thing to keep in mind is that someone working at google did not manually decide to punish your site, Googles Algorithm found something it does not like.

If you run more than one website and the Google penalty hits all sites at the same time, check the interlinking (cross linking) between those sites. Extensive interlinking of websites, particularly if they are on the same C Class IP address (same ISP) can be viewed as “link schemes” by Google, breaking their terms of service. The risks are even higher where site A site wide links to site B and site B site wide links back to site A. If you must use site wide links, make sure they are not reciprocal links. Link schemes built around links in the footer of each webpage are particularly risky. The reality is that site wide links do little to increase site visibility in the Google SERPS, nor do they improve Page Rank more than a single link, as Google only counts one link from a site to another. we also believe that Yahoo! now applies a similar policy. There is some evidence that the extensive use of site wide links can lower website Google trust value, which can subsequently reduce ranking.

I have learned through trial and error, research, trial and error and even more trial and error what causes google to apply these filters. I am not claiming I can find every cause for a google penalty, but so far I have been able to come out of googles penalty for sites I have owned for years and sites I have owned for a few weeks.

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