I had exceptional chance to hear the creator of Google News Krishna Bharat, this weekend explain how the new Google algorithm picks the pages. But he didn't give away all his secrets the Google principal scientist did outline why certain sites get higher Top 10 Ranking placement than others.
Krishna Bharat said articles are ranked based on its originality, freshness, quality of the content, expertise of source and whether a lot of other sources around the Web are pointing to particular pages. But of course what is of interest to those of us eager to get our stories into Top 10 Google Ranking is how the new algorithm makes those determinations.
Unique content in big numbers of volume produced consistently about a topic. For instance, based on what it posts on its site, he noted, espn.com would likely be seen as an authoritative source about sports but not, say, about business.
However, a site that simply posts a lot of content straight from other sites of sources without generating original articles of its own would, at least in theory, have a lower reputation than one that produces a lot of its own articles -- good news indeed for his viewers, which was mostly content-creating writer and editors like me.
Quality of Back links point to your sites:
Other sites link back to that source? That's not as uncomplicated as it sounds, though, since both Krishna Bharat and other speakers at the Online Business News Association's for search engine optimization panel downcast that quality as well as quantity of Back links matter.
For example, another Internet marketer panelist after the session noted that lots of links in syndicated content across the Web might not be as valuable as other types of links, if a search engine's algorithm determines that there's a business relationship between two sites.
To be continued see the Next Post
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